CEE MARKET ENTRY, BUILT AROUND COMMERCIAL REALITY.
LAUNCH. SELL. SCALE.
Central & Eastern Europe offers meaningful growth—but it does not behave like one homogeneous market. CEE Growth Partners helps international companies in media, AdTech, MarTech and e-commerce choose where to enter, validate how to win and build the first commercial motion without hiring a regional team too early.
CEE IN NUMBERS
People across the region
Population estimates, 2025
Combined nominal GDP
Current US dollars, 2025
Economies in this overview
From the Baltics to the Balkans
EU member states
Almost 100 million residents, 2025
WHY CEE
A strategy that works in the UK, DACH or the US rarely transfers unchanged across Poland, Czechia, Romania and Hungary. Buyer priorities, agency structures, partner ecosystems, pricing expectations and routes to market differ. We identify what should be centralised across CEE—and what must remain local.
01
Diagnose
Clarify readiness, strategic fit and the decision leadership needs to make.
02
Prioritise
Compare markets and choose one evidence-based first bet.
03
Validate
Test buyer demand, partner fit, positioning and commercial assumptions.
04
Launch
Run a controlled market test with named accounts, clear owners and decision gates.
SERVICES
01 / OPPORTUNITY
CEE Opportunity Scan
Choose where to look before you commit.
A five-business-day comparison of 3–4 CEE markets for one product and customer segment. You receive a ranked shortlist, evidence gaps and a Go / Test / Wait recommendation.
Best when the first country is still unclear.
Compare my markets →
02 / MARKET ENTRY
CEE Market Entry Sprint
Turn one market hypothesis into a 90-day plan.
In 15 business days, define the ICP, map 30–50 target accounts and 10–15 potential partners, test route-to-market assumptions and make an explicit Go / No-Go decision.
Best when one country is already the likely priority.
Build my market-entry plan →
03 / VALIDATION
CEE Buyer Validation Sprint
Hear the market before you hire for it.
Recruit and interview priority buyers to test urgency, messaging, objections, buying process and willingness to engage. Finish with a Go / Adjust / Stop decision.
Best before committing headcount or launch spend.
Validate buyer demand →
04 / PARTNERS
CEE Partner Search & Activation
Find the partners that can actually move the market.
Map the ecosystem, qualify priority organisations, sharpen the partner proposition and run a targeted engagement programme.
Best when agencies, resellers, retailers, publishers or platforms are central to the route to market.
Build my partner pipeline →
05 / LAUNCH
CEE Launch Pilot
Run a controlled 90-day commercial test.
Translate a validated thesis into named-account activity, senior outreach, partner development, weekly learning and a scale / adjust / stop decision.
Best when leadership is ready to test—not yet ready to build a full local team.
Plan a launch pilot →
06 / ONGOING
Ongoing CEE Growth Support
Add senior regional ownership without hiring too early.
Choose Fractional CEE Growth Leadership for strategy, governance and team alignment, or CEE Business Development for focused hands-on pipeline development.
Best when the opportunity is validated and execution is the bottleneck.
Discuss ongoing support →
Additional modules: Expansion Reset, Pricing & Localisation, Retail Media Readiness, Expansion Watch and an Executive CEE Workshop are available when the buying situation requires a specialist scope.
Founder
Jacek Dymkowski
Meet Jacek Dymkowski, founder of CEE Growth Partners. Explore his AdTech, data and regional leadership background, public sources and CEE market-entry work.
Read article →
Retail media market entry
CEE Market Entry for Retail Media Technology Companies
Find the right retailers, RMNs and commerce partners in CEE. Validate buyer readiness, integrations and commercial fit before committing to local expansion.
Read article →
AdTech market entry
CEE Market Entry for AdTech Companies
Choose your first CEE market, validate AdTech buyer demand and build a route to revenue. Senior market-entry support before you commit to a local team.
Read article →
Case Studies
Building and Scaling a Regional Digital and Programmatic Operating Model
Developing a regional digital and programmatic operating model through local teams, shared standards and cross-market coordination.
Read article →
Case Studies
Building a Specialist Digital Proposition from Zero
Building a specialist digital proposition: audience needs, publisher partnerships, commercial packaging and launch readiness.
Read article →
Case Studies
Building a Commercial Route to Market for AdTech and Data in Poland and CEE
AdTech and data commercial development in Poland and CEE: positioning, enterprise engagement and a route to market.
Read article →
CEE demand validation
How to Validate Demand in CEE Before You Invest — a 90-Day Framework for AdTech, MarTech and Retail Media Companies
A practical 90-day programme for mapping target accounts, interviewing buyers, qualifying partners and testing pricing before your next CEE investment.
Read article →
CEE market entry strategy
Should You Hire a Country Manager Before Entering CEE?
A local leader can accelerate expansion when there is a clear opportunity to own. Use this framework to decide whether your next step is hiring, validation or a different entry model.
Read article →
CEE market entry strategy
How to choose the right first CEE market
The right first market in Central and Eastern Europe is not automatically the largest or fastest-growing country. It is the country where market attractiveness, company-market fit and execution capability combine to create the strongest probability-adjusted return.
Read article →
CEE country comparison
Poland vs Czechia vs Romania vs Hungary: where should you enter CEE first in 2026?
Poland, Czechia, Romania and Hungary are not interchangeable launch markets. Compare macro context with category-specific buyer access, price fit and route-to-market evidence before choosing where to validate.
Read article →
Retail media and digital commerce
CEE retail media and digital commerce trends 2026: from experimentation to infrastructure
European industry evidence points toward retail media becoming a more connected, omnichannel system spanning retailer-owned sites, off-site activation, stores, first-party data and measurement. How far that transition has progressed varies by market and retailer. Poland shows several relevant 2026 signals, but technology providers should evaluate retailer data maturity, operating ownership, integrations, measurement and route-to-market before treating regional growth forecasts as addressable demand.
Read article →
WHO WE HELP
Built for companies with a proven product—and an unresolved CEE question.
International companies in media, AdTech, MarTech and e-commerce; proven traction in Western Europe, the US or another developed market; limited CEE structure or a fragmented regional approach; a product that requires local selling, partnerships or market knowledge; and a CEO, CRO or international leader who needs a decision—not a generic report.
NOT THE RIGHT FIT
When CEE is only a vague future idea with no sponsor or timing; product has not yet proven demand in any core market; the brief expects guaranteed meetings or revenue; or the company wants high-volume lead generation instead of senior market-entry work.
ABOUT / FOUNDER
Jacek Dymkowski is the Founder of CEE Growth Partners and a senior commercial leader with more than a decade of experience across media, AdTech, MarTech, data, digital marketing and e-commerce. His previous roles include Managing Director Poland & CEE at KINESSO Poland, CEO of Adrino and senior commercial leadership positions across the digital media and technology ecosystem. He has led regional initiatives across multiple markets, managed commercial and operational teams, developed strategic partnerships and supported international brands. Through CEE Growth Partners, he helps international companies make evidence-based expansion decisions and build commercial traction across Central & Eastern Europe.
Market first. Team second.
10+ years across media, AdTech, MarTech, data and e-commerce
Former Managing Director Poland & CEE — KINESSO Poland
Former CEO — Adrino
Commercial leadership, P&L, teams and regional operations
Why not treat CEE as one region?
Which markets do you cover?
Do you guarantee meetings or revenue?
Can you execute after the strategy?
Is this a consulting report?
Do you work on more than one country at once?
Are legal, tax and regulatory services included?
What is the best first step?
CEE GROWTH BRIEF
5 high-signal developments each week
What changed and why it matters commercially
Expansion triggers and companies to watch
Free. One concise briefing per week. Unsubscribe anytime.
PARTNERS
Work with us through referral, joint-delivery or white-label models.
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CEE Growth Partners | Regional scale. Local commercial reality.