Building and Scaling a Regional Digital and Programmatic Operating Model

A multinational media organisation needed a regional digital and programmatic delivery model that could support multiple CEE markets and Western European client teams.

Jacek Dymkowski built and led the operating model, combining team design, senior hiring, service scope, P&L ownership and client governance. The work established a repeatable structure for cross-market delivery.

The challenge: maintaining commercial control as operations expanded

The organisation needed to accommodate local market requirements while developing a consistent regional delivery capability.

Expansion required clear responsibilities, delivery standards and management processes. It also required a connection between commercial commitments, operational capacity and financial accountability. Hiring alone would not resolve those requirements.

The work

Building the regional team and management structure

The team structure and management model were designed and senior hiring was led to support the regional operation.

Defining service scope and delivery standards

Service scope and cross-market delivery standards were established, creating a more consistent basis for collaboration between teams.

Connecting operations with financial accountability

P&L ownership and forecasting discipline kept commercial accountability connected to the management of the operation.

Establishing client governance and escalation paths

Management rhythms, client governance processes and escalation paths supported coordination across markets.

Building collaboration between CEE and Western European teams

The operating model connected regional delivery capabilities with the requirements of CEE markets and Western European client teams.

What the work produced

The work established a regional team structure, standardised delivery and client governance processes, financial management discipline and a cross-market collaboration model.

The resulting capability supported complex multinational client relationships and provided a repeatable structure for cross-border delivery.

What this experience means for CEE expansion

Once an opportunity is validated, regional growth requires an operating model that connects local commercial ownership with shared delivery capabilities.

This experience informs CEE Growth Partners’ work with companies moving from early market activity towards a more durable regional organisation. The relevant decisions include leadership responsibilities, service scope, governance and the timing of additional hires.

Frequently asked questions

Which geographies did the operating model connect?

The experience covered multiple CEE markets and collaboration with Western European client teams.

What did the leadership responsibilities cover?

They included the regional operating model, team design, senior hiring, service scope, P&L ownership, client governance and cross-market delivery standards.

Does this experience apply to a company entering its first CEE market?

It is particularly relevant when planning how initial commercial activity could develop into a regional operation. Demand validation remains a separate requirement before committing to that expansion.

Plan the operating model behind your CEE growth

If your next expansion step requires clearer regional ownership, delivery coordination or leadership capacity, we can help define the decisions and execution priorities.

Discuss regional growth support

When to hire a Country Manager · Building a digital proposition from zero

Selected project delivered by the founder in a previous leadership role.