Evidence for the next CEE decision.

Meet Jacek Dymkowski, founder of CEE Growth Partners. Explore his AdTech, data and regional leadership background, public sources and CEE market-entry work.

Find the right retailers, RMNs and commerce partners in CEE. Validate buyer readiness, integrations and commercial fit before committing to local expansion.

Choose your first CEE market, validate AdTech buyer demand and build a route to revenue. Senior market-entry support before you commit to a local team.

Developing a regional digital and programmatic operating model through local teams, shared standards and cross-market coordination.

Building a specialist digital proposition: audience needs, publisher partnerships, commercial packaging and launch readiness.

AdTech and data commercial development in Poland and CEE: positioning, enterprise engagement and a route to market.

A practical 90-day programme for mapping target accounts, interviewing buyers, qualifying partners and testing pricing before your next CEE investment.

A local leader can accelerate expansion when there is a clear opportunity to own. Use this framework to decide whether your next step is hiring, validation or a different entry model.

The right first market in Central and Eastern Europe is not automatically the largest or fastest-growing country. It is the country where market attractiveness, company-market fit and execution capability combine to create the strongest probability-adjusted return.

Poland, Czechia, Romania and Hungary are not interchangeable launch markets. Compare macro context with category-specific buyer access, price fit and route-to-market evidence before choosing where to validate.

European industry evidence points toward retail media becoming a more connected, omnichannel system spanning retailer-owned sites, off-site activation, stores, first-party data and measurement. How far that transition has progressed varies by market and retailer. Poland shows several relevant 2026 signals, but technology providers should evaluate retailer data maturity, operating ownership, integrations, measurement and route-to-market before treating regional growth forecasts as addressable demand.