Case Studies
Updated September 2026
Jacek Dymkowski, Founder of CEE Growth Partners
A technology business operating in audience data and digital advertising needed a clearer route to enterprise buyers in Poland and the wider CEE ecosystem.
The local commercial proposition was refined, target accounts were prioritised and senior conversations with agencies, advertisers and technology partners were led by Jacek Dymkowski. The work connected market feedback with commercial execution, helping the business focus its approach around local buyer needs.
The challenge: translating technical capability into a local buying conversation
The business had a technically developed product. The commercial challenge was to explain its relevance in terms that local enterprise buyers could connect to their own needs.
Generic European messaging did not provide enough focus for local account development. The business needed clearer positioning, stronger account prioritisation and senior ownership of commercial conversations.
The work
Refining the enterprise value proposition
The commercial narrative was developed around local buyer needs, translating the technology proposition into a more relevant value story for agencies, advertisers and potential partners.
Prioritising accounts and stakeholders
Priority accounts and relevant stakeholders were mapped to focus business development activity. This provided a more structured basis for deciding where to invest commercial attention.
Leading senior commercial engagement
Agency and advertiser relationships were activated and enterprise conversations were led at a senior level, combining relationship development with an assessment of commercial fit.
Connecting buyer feedback with positioning
Market feedback informed the commercial approach. Buyer objections and requirements became inputs into positioning and product discussions.
What the work produced
The work delivered a localised enterprise value proposition, a priority account and stakeholder map, an engagement strategy across agencies, advertisers and partners, and a more structured commercial pipeline.
It created qualified enterprise-level conversations and improved visibility into buyer objections and market requirements. These outputs supported a more focused route to market for Poland and CEE.
What this experience means for CEE expansion
This experience informs CEE Growth Partners’ approach to market entry: local positioning, buyer validation and senior commercial execution need to work together.
For an international AdTech or data company, a commercial conversation can do two jobs at once: develop an opportunity and test whether the proposed offer fits the market.
Frequently asked questions
What did this work cover?
It covered local commercial positioning, account prioritisation, stakeholder mapping, agency and advertiser engagement, and senior enterprise conversations.
Did the work focus only on lead generation?
No. It combined business development with market feedback so that buyer requirements and objections informed the commercial proposition.
What outcomes are documented?
The documented outcomes concern qualified commercial conversations, market understanding and a more focused route to market.
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Selected project delivered by the founder in a previous leadership role.